Hannah Hidalgo, the dynamic sophomore guard for the Notre Dame Fighting Irish women’s basketball team, has been making waves both on the court and in the world of Name, Image, and Likeness (NIL) endorsements. Following a stellar freshman year, Hidalgo’s influence has only grown, leading to significant partnerships with major brands.
On-Court Excellence
In her sophomore season, Hidalgo has continued to showcase her exceptional skills. In a December 2024 game against the University of Connecticut (UConn), she delivered an outstanding performance, recording 29 points, 10 rebounds, and eight assists. Her pivotal three-pointer at the end of the third quarter shifted the game’s momentum, contributing to Notre Dame’s 79-68 victory over the Huskies.
Red Bull Partnership
Off the court, Hidalgo’s marketability has soared. In early December 2024, she announced a partnership with Red Bull, joining an exclusive group of athletes that includes Mikaylah Williams of LSU and MiLaysia Fulwiley of South Carolina. This collaboration was highlighted by a surprise appearance from former Notre Dame star Arike Ogunbowale, who welcomed Hidalgo to the Red Bull family.
Expanding NIL Portfolio
Hidalgo’s NIL portfolio extends beyond Red Bull. Represented by Creative Artists Agency (CAA), she has secured deals with brands such as VKTRY, New Era, Topps, and Aloft South Bend. These partnerships not only enhance her personal brand but also reflect her growing influence in the sports industry.
Recognition and Impact
Hidalgo’s impact has been widely recognized. In December 2023, she earned the Associated Press Player of the Week honor after achieving her first career triple-double with 26 points, 11 rebounds, and 10 assists in a win over Western Michigan. She currently leads the nation with an average of six steals per game.
Team Dynamics and Support
Hidalgo’s success is supported by her Notre Dame teammates and coaching staff. Assistant coach Michaela Mabrey, sister of former Notre Dame player Marina Mabrey, expressed admiration for Hidalgo’s recent Red Bull advertisement, highlighting the team’s close-knit and supportive environment.
Future Outlook
Looking ahead, Hidalgo’s trajectory suggests continued success. Her combination of on-court talent and off-court marketability positions her as a leading figure in women’s college basketball. As she continues to excel, both her athletic achievements and her NIL endeavors are expected to flourish, inspiring future generations of female athletes.
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