Another big win for Tadej Pogacar as he lands an endorsement deal worth over $500million with American sportswear giants.

In a significant development for the world of professional cycling, Tadej Pogačar has scored another major win—this time off the race track. The 25-year-old Slovenian superstar has inked a groundbreaking endorsement deal worth over $500 million with a leading American sportswear giant, setting a new benchmark in the world of sports sponsorships.