SUSANNA Reid broke silence on Ben Shephard’s Good Morning Britain exit during today’s instalment of the ITV show.

It comes after it was revealed on Friday that Ben and former SMTV Live host Cat Deeley will be This Morning’s replacements for Holly Willoughby, 43, and Phillip Schofield, 61.

At the start of this morning’s instalment of GMB, Susanna mentioned Ben’s new venture.

Susanna said: “It was the cheesecake that did it. Ben Shephard has been lured over to the other side of the wall, we saw this on Friday morning at the beginning of This Morning.

They’ve nicked him. They’ve poached him.

“They are lucky to have him. He is pride of Good Morning Britain. He’s now going to become the pride of This Morning.”

She then brought out their special Ben blanket and gave it to co-host Ed Balls.

Dermot and Alison – who front This Morning’s Friday instalments – started the episode by cheering: “Ben and Cat welcome to the family!”

Alison added: “We are so so happy it is finally out.”

Dermot said: “The lovely thing is we know them well,” as he opened up on starting his telly career with Ben on T4.

The Sun revealed the news back in December.

A source said: “This is one of the most coveted gigs in UK television. ITV execs are determined to get it right.